We launched the new kids’ scooter range from Halfords with a bright and energetic social and video campaign.

It’s not every day you work with a World Champion. Unless of course, you work with the UK's largest scooter retailer.

Scooters have never been more popular. Toddlers and teenagers are all keen to be seen scooting along on two wheels. That’s why we used a cast of kids of all ages to capture the fun of scooters. The carefully crafted suite of images and videos supported the launch across Halfords’ owned and social channels.

We worked closely with Halfords to put together fun and engaging videos that worked perfectly within their overarching content strategy.