To promote the return of Jewson Live, and the fact that it was bigger and better than ever, we created a series of off-the-scale illustrations.

Jewson Live is the biggest builder’s merchant show in the UK.

Jewson Live is THE event for tradespeople, suppliers and the construction industry as a whole. Over 180 exhibitors and 2,000 people head to the NEC in Birmingham for the annual event. The campaign ran across print, outdoor, direct and digital media and was also used as directional signage during the event.

The campaign was recognised at The Drum Roses Awards, earning three nominations - picking up silverware in the B2B category.