When Bentley asked us to create a whole new look and feel for the Collection, we knew it would have to be as luxurious and unique as a Bentley itself.
The Bentley Collection represents a beautifully crafted interpretation of everything the Bentley brand embodies.
After creating and agreeing a new strategy, conducting two extensive photoshoots, and developing its very own graphic language and tone of voice, we applied it to a wealth of assets including a 142-page customer book, retail website, promotional emails, press ads and more.
The unparalleled craftsmanship and incredible attention to detail meant that the final print had to be as good as the product itself.
The finished materials were used all over the world, driving increased sales in Bentley Collection.