To launch Whitworths‘ new range of ‘Bright Little Nuts’ for kids, we created a fun and slightly nutty TV ad.

“Swizzle your peepers up to the night sky..."

Advertising for children gets a bad rap. But there’s no reason why it can’t be as fun and uplifting as the best children’s television and films. So when Whitworths came to launch these healthy, natural snacks for kids we made sure they got a good rap and a great animation to go with it.

We crafted a world, populated it with the on-pack characters, wrote a child-friendly song, and then handed our script over to Aardman Animations who know a thing or two about bringing stories to life for kids.