Touchwood has a distinctive and relaxed, premium personality, which we captured and expressed in its brand values, positioning and look and feel.
Touchwood is the place to go if you're looking for a more premium shopping experience. Our strategy focuses on expressing this point of difference, turning it into a competitive advantage.
Having distinguished what sets Touchwood apart from other retail destinations, we created a suite of in-centre, online and outdoor materials and campaigns, which express the pleasure of the whole Touchwood experience, from shopping to dining to entertainment.
We applied the same research-led approach to Touchwood’s internal communications. The result? A set of brand values for staff to believe in and embody.
We even brought to life Touchwood's unique special quality in their Christmas promo, created using an animatronic polar bear.
In tough economic times, Touchwood has managed to buck the industry trend and continue to innovate, attract new stores and inspire customers. All this with a little help from 'Woody' – our talking mall-guide.