Other Work

Rollasole

Work dos and Christmas parties soon take their toll on women’s feet. Which is why, during the festive period, Rollasole was keen to tell high-heeled revellers to take care of their feet by having a pair of Rollasoles to hand. We commissioned London-based artist and illustrator, Ryan Todd, to develop a distinct typographical look for the line ‘Don’t Get Plastered’ - a nod to how heels can cut your night short, but also a tongue-in-cheek way of reminding people to take it easy. The ads featured on London taxis in the run up to Christmas and into the New Year, geo-targeting Debenhams and other high street store where Rollasoles are sold.