Other Work

Nissan CARED4

Each year, Nissan CARED4 hold several Used Car Events at Nissan dealers right across the UK. To help promote these events, we created a suite of online and offline materials that feature on both a local and national level, including radio. The scripts draw from our lead campaign message ‘‘Deeper understanding leads to greater peace of mind’ and the scenario of a Zen like connection between car and dealer. We scripted, recorded, and directed a number of 40-second radio adverts, each highlighting a specific offer available during the event.