To celebrate their 2017 Centenary, the IPA planned to put on a unique exhibition to bring to life the last 100 years of British Advertising and give an insight into its future, with support from key sponsors Google and Channel 4. Following an open brief to all UK agencies, Chapter’s work was chosen for this celebration of all things advertising from the last 100 years. We kept it simple and let the icons of British advertising do the job for us. Instead of just celebrating them, we let them do the celebrating in a way that we could all smile at and feel proud of. The campaign ran across various advertising and marketing magazines such as Campaign and Marketing Week, including a 4-page wrap for Campaign magazine. There were also digital billboards and poster sites across London in the run up to the event, as well as a takeover of the ‘The One’ digital 96-sheet.