With a comprehensive rebrand of their Cycle to Work offering, we've helped Halfords get more people taking to the saddle for their morning commute. Cycle to Work allows employees to loan bikes and accessories as a tax-free salary sacrifice - it's a great scheme that's proven to benefit both employers and their staff. Halfords have been making all this possible for quite a few years, but their messaging was getting a little tired. To get some momentum back, we created a clear visual identity and tone of voice. Made distinctive by a playful illustrative style, the refreshed suite of assets has now been rolled out online and offline.