Other Work

Halfords

With the huge success of Team GB in Rio, but with a specific nod to the athletes in the Halfords stable, we created a one-off ad that ran on the weekend the Olympic curtain fell. We discovered that there were three things that Wiggins, Trott, Pendleton, and Boardman had in common. Halfords, Cycling, and a penchant for that top step on the podium.