Other Work

Halfords

It’s not everyday that you’re asked by one of the country’s best-known high street retailers to help launch their latest bike range in collaboration with one of the country’s best-known sports stars – Bradley Wiggins. We got stuck in early on, helping Halfords define a strategy and brand platform that epitomised the personality and attitude of Wiggins himself. You Can Fly not only aligned the ambitions of Halfords and Wiggins to inspire the next generation of cyclists, it also formed the basis of our creative thinking – a campaign that appeals to everyone: from parents teaching their 3-year olds to ride, right through to 15-year olds looking to mimic their idol and push themselves beyond their best.