Clancy Docwra is a construction company with 2000 employees in the sector. The scale and nature of the business means that safety is at the top of priorities. They wanted a campaign that ensured their employees were always reminded to think safe but not in a corporate, stuffy way. We created five colourful illustrations that would standout amongst other safety messages and act as a gentle reminder. Our little 'Think Safe' hero was used across the business to create a consistent look throughout all safety messaging.