Insulation. Let’s be honest, it’s not the most exciting product in the world, but for CCF, that’s simply not the case. They’re passionate about it. They know all there is, which is why they challenged Chapter to inform tradesmen of their expertise. The response was to create a fully integrated campaign highlighting CCF’s wealth of knowledge on both a national and local level. Each execution featured a specially commissioned sculpture, which demonstrated that particular products key benefit.