The Bentley Collection represents a beautifully crafted interpretation of everything the Bentley brand embodies. Therefore, when Bentley asked us to create a whole new look and feel for the Collection, we knew it would have to be every inch as premium as a Bentley itself. After creating and agreeing a new strategy, conducting two extensive photoshoots, and developing its very own graphic language and TOV, we applied it to a wealth of assets including a 142-page customer book, retail website, promotional emails, press ads and more. The result? A clear increase in sales, a Collection that could only belong to Bentley – and one very happy client.