To support ATS Euromaster’s sponsorship of ITV’s ‘Drive’, we co-created a series of idents with ITN Productions. This was the first time the brand had been on TV for over two decades and a great opportunity to demonstrate the values that make them a better tyre and vehicle maintenance provider for their customers all round. We wanted to communicate that there’s something different about ATS Euromaster. When you walk into a centre you feel a warmth and reassurance that’s refreshing in a sector where consumer confidence is lacking. The close collaboration with ITN Productions brought high quality production values to the idents and created a set of humourous films that each tell the story that You’re In Good Hands with ATS Euromaster.